Heather L. Sidorowicz is Owner and President of Southtown Audio Video, an audio-visual design and integration firm based in Hamburg, NY. Heather’s roots are on the front lines, working directly with corporate, higher-education, healthcare and residential clients to find solutions to their AV needs, making their lives just a bit simpler utilizing technology.
As a female in a predominately male industry, Heather has a unique perspective, believing that technology should balance the home/workplace rather than overtake it, and it's her mission to find technology and products that enhance one's quality of life, from agnostic video conferencing to wireless presentation devices to music everywhere.
Heather has been on the board of CEDIA – an international residential technology association that has brought her to such places as Denver, San Diego and London, England. She was the first female on the board since the 90’s whereas today, the board has multiple women. She was a 2018 Women of Consumer Electronics Legacy Award winner and a 2021 Buffalo Woman of Influence. She sits on multiple local boards.
Heather has a column in Residential Technology Today where she uses and then writes about products that improve life with tech. She has also been a contributor to Residential Systems' and other online sites where she muses about the custom installation industry with a passionate and singular style. She has written for CEDIA EMEA’s prestigious magazine.
In her spare time, she can be found skiing with her husband and two girls, on her yoga mat, cooking fresh meals, and writing in the third person.